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About Me

Background

I'm a formally trained UX Designer with a decade of experience making innovative applications and coaching app teams to create successful products.

As a generalist, my strengths include ethnographic style interviews, usability testing, information architecture, and visual (UI) design. Currently consulting as a Design Lead with our biggest client. Previously I have led User Experience Design in The Hartford's Small Business Innovation Lab in FiDi, NYC, and worked as a UX Designer for the United States Tennis Association (USTA). I served as an active member of the board of directors for the NYCUXPA for three years. I have taught Information Architecture and Interaction Design as a Visiting Assistant Professor in the graduate program at Pratt Institute. 

 

Before I was a designer I was a fine art painter (doing freelance web & graphic design on the side). Highlights include having my work on billboards in Chelsea and having work in the public collection on permanent display at the University of North Texas.

 

I live in Austin, TX with my wonderful family and my dog Pepita.  

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Check out my LinkedIn here: https://www.linkedin.com/in/mariko-frost-37044511/

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Experience

Lead Product Designer, Akima, Austin, TX, Apr 2025–Current

Continuing on the work form VMware as Portfolio Advisor consultant to our largest public sector client. Creating and implementing org wide UX Metrics, coaching designers across five 0-1 discovery and framing app teams, and designing internal tools.

 

Sr. Product Designer, VMware, Austin, TX, Jun 2021–Apr 2025

(Pivotal Labs -> VMware Tanzu Labs -> VMware by Broadcom) Consulting in research and visual design for user-centered web apps. Spearheaded the creation and management of the ArMUI design system for our largest client. Worked closely with PM’s and developers to research, design, launch, and continuously improve web apps; a mapping system, a calendar, and certification tracking. The two 0-1 apps I led design for still consistently perform in the top three of our large portfolio. Promoted to Portfolio Advisor in 2024. Working closely with client leadership to coach multiple app teams and inform strategy and policy.


Visiting Assistant Professor, Pratt, NYC, Aug 2020–May 2022Teaching Information Architecture and Interaction Design to graduate students at the School of Information.


AD User Experience, The Hartford Small Business Innovation Lab, NYC, Apr 2019–May 2021

Leading a research and design team in Product Design at The Hartford’s Small Business Innovation Lab. Planning and conducting user experience research and collaborating with colleagues to architect & design contemporary, digitally delivered insurance products. Projects included IOT Research and an app that employed AI to match task keywords to risk categories.


UX Designer, United States Tennis Association, Greater NYC, May 2018–Apr 2019
Co-designed the Net Generation App, now available in the Apple and Google Play stores. Collaborating with our team on UX Research, UX Design, and UI Design. Some responsibilities included: User Interviews, personas, creating and presenting decks, drawing low (hand drawn), medium, and high fidelity wireframes (Sketch), heuristic evaluation, card sorting, tree testing, information architecture, accessibility checks, collaboration with development, prototyping (InVision), and remote usability testing.


UX/UI Designer, InSpirAVE, NYC, Nov 2017–May 2018
Worked closely with stakeholders and development team at this Fintech startup company to design and launch the MVP version of the InSpirAVE web app. Improved sign up flows, increased gamification and sign-up rates. Assisted in WordPress site maintenance.


Freelance Design, various locations, Aug 2010–May 2018
A variety of freelance UX Design, Design, and Illustration roles including: UX Design for a property management company, textile design for the Marchesa Voyage collection, patent drawings for legal firms, map making.

 

Graphic Designer / Registrar / Production ManagerDrummond Framing Inc. NYC, 2012–2018

Created exact–to–spec designs in Photoshop for clients to have their unique frames visualized on their art prior to purchase.
Collaborated on designs to bring the old Flash based website up to date with a full re–design.
Spearheaded the successful implementation of a new digital art inventory system that is digitized, searchable, and automatically backed up, with corresponding art labels.

 

Adjunct Professor of ArtUniversity of North Texas, Denton, TX 2007–2011

Teaching adult Studio Art courses, including drawing and Figure Drawing. 
Creating curriculum with detailed lesson plans, course calendar, syllabus, and demonstrations. 
Earned high evaluation scores from students and praise for high quality of student artworks.

 

Associate Professor of ArtCollin College at Spring Creek, Plano, TX 2009–2011

Teaching adult Studio Art courses, including Drawing, Figure Drawing, and Painting. 
Created a teaching website with customized teaching tutorials, videos, and documents.

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Education

New York University 

School of Professional Studies

New York, NY

Diploma in UX Design

1/2017–11/2017

University of North Texas

College of Visual Art and Design

 Denton, TX

MFA in Painting and Drawing

2006–2009

University of Texas

Department of Art and Art History

Austin, TX

BFA in Studio Art

2001–2005

Skills

Research

  • Information Architecture

  • Usability Testing (UXQB certified)

  • Usertesting.com

  • Ethnographic Style Discovery Interviews

  • Personas

  • User Journeys

  • Card Sorting

  • Contextual Inquiry

  • User Needs

  • Desk Research

Facilitation & Enablement

  • Design Pairing

  • Presenting & Public Speaking

  • Teaching

  • User Story Mapping Workshops

  • Mental Models Workshops

  • Affinity Diagramming

  • MoSCoW Workshop

  • Running Group Critique

visual & Interaction DESIGN

  • ​Figma

  • Sketch

  • Wireframes (low, medium, high fidelity)

  • Creating and Maintaining Design Systems

  • Interaction Design

  • Prototyping (Figma, Invision)

  • Adobe Creative Suite

  • Digital Illustration

  • Designing for AA compliance

Product

  • Agile & XP Practices

  • Balanced Team

  • Collaborating With Other Designers

  • Dev–Design Collaboration

  • Finding Lean Slices

  • Pairing with Product Management on Product Direction

  • User Stories

  • Retros

  • Working with legal, compliance, security, etc. as needed

Contact

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