top of page

UX Design Continued

UX Design, UI Design

Entrepreneurial project: Food Roulette App 

Have you ever found yourself in the middle of a debate over what to get for dinner? This is an entrepreneurial project for an app that presents a smartly tailored set of meal choices to help indecisive orderers. It makes these suggestions based on their pre-established food preferences and feedback aggregation from similar users.

 

The app presents the potential meal, instead of the restaurant, as the primary information point. There is an entertainment–minded, novel suggestion interface that plays on gambling themes. This is an entrepreneurial project that spans from early concept through business strategy, UX Design, and early-stage user interface design. 

SWOT Analysis Food Roulette
SWOT Analysis Food Roulette
press to zoom
Business Model for Food Roulette
Business Model for Food Roulette
press to zoom
User Persona for Mei FR
User Persona for Mei FR
press to zoom
User story for Mei FR
User story for Mei FR
press to zoom
Mental Model for Chris FR
Mental Model for Chris FR
press to zoom
Mind Map for FR
Mind Map for FR
press to zoom
Experience Tree for Chris FR
Experience Tree for Chris FR
press to zoom
First Iteration Wireframe FR
First Iteration Wireframe FR
press to zoom
Third Iteration wireframe FR
Third Iteration wireframe FR
press to zoom
Fifth Iteration Wireframe FR
Fifth Iteration Wireframe FR
press to zoom
Sitemap Food Roulette w/ screens
Sitemap Food Roulette w/ screens
press to zoom
Customer Experience Map for Mei FR
Customer Experience Map for Mei FR
press to zoom
First Iteration Watch Screens FR
First Iteration Watch Screens FR
press to zoom
Third Iteration Watch Screens FR
Third Iteration Watch Screens FR
press to zoom

UX Design

Entepreneurial project: Athena Book Reader

Athena Book reader is speculative design for a book reading device projecting for a future with updated color e–ink technology. Through needs identified through ethnographic–style research, the product concept morphed into a book reading app specializing in textbook reading and class note taking.

 

The design explores optimal features for this specialized studying app and incorporates layouts for reading and annotating different types of reading materials, e.g. differences between comic book, math, and biology textbook formatting. 

Competitive Analysis Athena
User Persona for Jake ABR
User Story Studying Ebook
Mental Model for Jake ABR
Sitemap with MVP Stars
2nd Iteration wireframe ABR
Notes from User Testing ABR
5th Iteration Wireframes ABR
5th Iteration Wireframes series ABR
Mock up of bookshelf ABR

UX Research, UX Design, Brand Identity

Artwoof website

Artwoof is a website that brings people together to organize art shows in non-traditional venues. The UX Design explores how to best match together artists, curators, and property managers to find the best fit. 

 

This enables a more efficient curation and matching program to bring more art out of storage and into view in public spheres. The primary aim of the site is community-building, although potential for sales and curation fees may emerge. It's is a pet project of mine that I hope to be able to continue to develop.

Problem Solving AW
User Needs AW
Competitive Analysis summary AW
User Persona for Cory AW
User story for Artist AW
User Story for Curator AW
User story for Property Manager AW
Sitemap AW
AW Low Fi Mockup homepage
Artwoof Med Fi Mockup homepage
Artwoof Hi fi mockup homepage

UX Design, UI Design, Illustration

Freelance Projects

Prior to beginning my UX career, I have a long history of freelance design work. These include but are not limited to:

  • UX Design

  • Web Design

  • Graphic Design & Illustration

  • Textile Design

  • Photo editing (photoshop)

  • Painting

  • Patent Drawing

UI Design for a plant management ide
UI Design for a plant management ide
press to zoom
Textile Design for Marchesa
Textile Design for Marchesa
press to zoom
As featured in Marie Claire
As featured in Marie Claire
press to zoom
Patent Drawing for Lifter Device
Patent Drawing for Lifter Device
press to zoom
Drummond Framing Website
Drummond Framing Website
press to zoom
Fashion Design Exploration
Fashion Design Exploration
press to zoom
1.375 Byte Crypto Welcome Screen Iphone.
1.375 Byte Crypto Welcome Screen Iphone.
press to zoom
2
2
press to zoom
Coffee Locations SOHO
Coffee Locations SOHO
press to zoom
Survey Page
Survey Page

Prior to our stakeholder meeting, I spoke with the members and filled out this form for them. I was going in cold and wanted to get a sense of the scope and direction of the project.

press to zoom
Survey Page two
Survey Page two

This was through Google forms, I filled it in for them and then copied both of us on their responses. By speaking to them we determined that they didn't really need a site for their property management branch, and wanted to hone in on representing their patents better. They had a budget of $5,000 a year for this and also wanted it done in six months. They had an existing site that has many branding and copywriting elements they would like to re-use. They also wanted to update the design.

press to zoom
Sarabeth Proto Persona
Sarabeth Proto Persona

These were constructed during a two hour meeting with the Patent company stakeholders. This is the Persona and User journey for Sarabeth, who represents their primary target user. She works for a software company and is going to their website to look for patents to either liscence or purchase from the company.

press to zoom
Andre Proto Persona
Andre Proto Persona

Andre represents people who come to the site looking for information about the company after hearing about them online. The company is frequently mentioned in legal and IP blogs and sometimes users come to the site to learn more. Andre's user journey represents the opportunity to create good PR from the site by featuring positive news stories and products.

press to zoom
Larry Proto Persona
Larry Proto Persona

Larry is interesting in that he is an anti-persona. As a business that works in litigation, it is important to be conscious of the fact that people from opposing legal teams will be looking on the site for research. Larry exists as a caution for what not to put on the site, so as not to give ammunition to opposing council.

press to zoom
Sitemap
Sitemap

The company has an existing website that was partially meeting the needs of the business. The major change will be to add the patent portfolio to the site, as well as a positive news feed in the bio / about us section

press to zoom
bottom of page