UX Design Continued
UX Design, UI Design
Entrepreneurial project: Food Roulette App
Have you ever found yourself in the middle of a debate over what to get for dinner? This is an entrepreneurial project for an app that presents a smartly tailored set of meal choices to help indecisive orderers. It makes these suggestions based on their pre-established food preferences and feedback aggregation from similar users.
The app presents the potential meal, instead of the restaurant, as the primary information point. There is an entertainment–minded, novel suggestion interface that plays on gambling themes. This is an entrepreneurial project that spans from early concept through business strategy, UX Design, and early-stage user interface design.
UX Design
Entepreneurial project: Athena Book Reader
Athena Book reader is speculative design for a book reading device projecting for a future with updated color e–ink technology. Through needs identified through ethnographic–style research, the product concept morphed into a book reading app specializing in textbook reading and class note taking.
The design explores optimal features for this specialized studying app and incorporates layouts for reading and annotating different types of reading materials, e.g. differences between comic book, math, and biology textbook formatting.
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UX Research, UX Design, Brand Identity
Artwoof website
Artwoof is a website that brings people together to organize art shows in non-traditional venues. The UX Design explores how to best match together artists, curators, and property managers to find the best fit.
This enables a more efficient curation and matching program to bring more art out of storage and into view in public spheres. The primary aim of the site is community-building, although potential for sales and curation fees may emerge. It's is a pet project of mine that I hope to be able to continue to develop.
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UX Design, UI Design, Illustration
Freelance Projects
Prior to beginning my UX career, I have a long history of freelance design work. These include but are not limited to:
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UX Design
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Web Design
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Graphic Design & Illustration
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Textile Design
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Photo editing (photoshop)
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Painting
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Patent Drawing
Prior to our stakeholder meeting, I spoke with the members and filled out this form for them. I was going in cold and wanted to get a sense of the scope and direction of the project.
This was through Google forms, I filled it in for them and then copied both of us on their responses. By speaking to them we determined that they didn't really need a site for their property management branch, and wanted to hone in on representing their patents better. They had a budget of $5,000 a year for this and also wanted it done in six months. They had an existing site that has many branding and copywriting elements they would like to re-use. They also wanted to update the design.
These were constructed during a two hour meeting with the Patent company stakeholders. This is the Persona and User journey for Sarabeth, who represents their primary target user. She works for a software company and is going to their website to look for patents to either liscence or purchase from the company.
Andre represents people who come to the site looking for information about the company after hearing about them online. The company is frequently mentioned in legal and IP blogs and sometimes users come to the site to learn more. Andre's user journey represents the opportunity to create good PR from the site by featuring positive news stories and products.
Larry is interesting in that he is an anti-persona. As a business that works in litigation, it is important to be conscious of the fact that people from opposing legal teams will be looking on the site for research. Larry exists as a caution for what not to put on the site, so as not to give ammunition to opposing council.
The company has an existing website that was partially meeting the needs of the business. The major change will be to add the patent portfolio to the site, as well as a positive news feed in the bio / about us section